What Loose Eggs Taught Us About Packaging
At the Green Enterprise Lab, selling eggs loose meant buyers compared price and nothing else. Packaging changed the conversation.
The Green Enterprise Lab runs a real poultry operation — not a simulation. For months, eggs went out loose: no brand, no count guarantee, no story. Buyers haggled on price because there was nothing else to evaluate.
Packaging changes the conversation
We started packaging. Standard counts, clean cartons, labels with the farm name and collection date. The cost added a few francs per unit. The effect was larger: shops could display the product. Buyers could remember the name. Repeat orders became possible.
“When products look the same, customers only compare prices.”
Lessons for the portfolio
The same logic applies across the portfolio. Manure processed into graded fertilizer instead of sold raw. Feed milled in-house instead of bought at market price without records. Every step is a lesson founders can see and copy.
Demonstration, not simulation
The lab funds the hub and accelerator, but its deeper role is demonstration — proof that disciplined operations and visible products change how local markets respond.
